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Crisis Communications expert Gerard Braud (Jared Bro)
helps organizations write effective crisis communications plans and
provides training to leaders, spokespeople and responders.
In just 2 days you can have a Swine Flu Crisis Communications Plan...
and a plan to address crises such as workplace violence, fires,
explosions and much more.
A properly written crisis communications plan is the
best crisis management tool you can have. A crisis communications plan
can move people out of harm’s way in advance of a crisis and
save lives during a crisis. Whether communicating with the media or
communicating with employees, students, customers or other
stakeholders, a properly structured crisis communications plan can be
your salvation.
Crisis communications expert Gerard Braud (Jared Bro)
introduces the concept of Crisis
Communications Plan + Plus. Most
crisis communications plans are rulebooks. Some, like the Virginia Tech
Crisis Communications Plan, are flawed and too superficial. Others are
a heavy binder full of rules that 1) no one reads, 2) that no one
knows, and 3) that no one will look at or read as the crisis unfolds.
The Crisis Communications Plan +
Plus is a step-by-step manual that is so easy
to use, anyone who can read it can execute it. Most plans are
structured such that only a trained public relations person knows what
to do. This can cause problems when the PR person is out of town or
unavailable.
With Crisis Communications Plan
+ Plus, you do what it says to do on page 1,
check it off and move to page 2. You execute page 2, check it off and
move on to page 3, and so on.
Best of all, the Crisis
Communications Plan + Plus can be customized
for your specific needs through Gerard’s exclusive 2-day
workshop.
The Crisis Communications Plan +
Plus has been compared to a movie script. A
movie script has instructions for the director and cinematographer, it
has words for the actors, and it has stage directions telling the
actors where to move. The Crisis Communications
Plan + Plus has instructions that
pre-determine many of the decisions that will need to be made by your
leaders and members of your crisis response team; it has words for your
spokespeople; and it offers directions and instructions for various
communications options, ranging from news conferences to text messaging
bursts.
Everything you need to know about writing your own
crisis communications plan can be found on this site. For more details
you can contact Gerard Braud (Jared Bro) at 985-624-9976, or via e-mail
at gerard@braudcommunications.com
Click here to download
a PDF registration form
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