Crisis Communications expert Gerard Braud (Jared Bro) helps organizations write effective crisis communications plans and provides training to leaders, spokespeople and responders.
A properly written crisis communications plan is the best crisis management tool you can have. A crisis communications plan can move people out of harm’s way in advance of a crisis and save lives during a crisis. Whether communicating with the media or communicating with employees, students, customers or other stakeholders, a properly structured crisis communications plan can be your salvation.
Crisis communications expert Gerard Braud (Jared Bro) introduces the concept of Crisis Communications Plan + Plus. Most crisis communications plans are rulebooks. Some, like the Virginia Tech Crisis Communications Plan, are flawed and too superficial. Others are a heavy binder full of rules that 1) no one reads, 2) that no one knows, and 3) that no one will look at or read as the crisis unfolds.
The Crisis Communications Plan + Plus is a step-by-step manual that is so easy to use, anyone who can read it can execute it. Most plans are structured such that only a trained public relations person knows what to do. This can cause problems when the PR person is out of town or unavailable.
With Crisis Communications Plan + Plus, you do what it says to do on page 1, check it off and move to page 2. You execute page 2, check it off and move on to page 3, and so on.
Best of all, the Crisis Communications Plan + Plus can be customized for your specific needs through Gerard’s exclusive 2-day workshop.
The Crisis Communications Plan + Plus has been compared to a movie script. A movie script has instructions for the director and cinematographer, it has words for the actors, and it has stage directions telling the actors where to move. The Crisis Communications Plan + Plus has instructions that pre-determine many of the decisions that will need to be made by your leaders and members of your crisis response team; it has words for your spokespeople; and it offers directions and instructions for various communications options, ranging from news conferences to text messaging bursts.
Everything you need to know about writing your own crisis communications plan can be found on this site. For more details you can contact Gerard Braud (Jared Bro) at 985-624-9976, or via e-mail at gerard@braudcommunications.com
Click here to download a PDF registration form
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