The most effective way to test your crisis communications plan and to keep your skills (and the skills of your crisis response team) sharp, is through an annual crisis communications drill.
Crisis Drills to Test Your Plan
Gerard Braud (Jared Bro) offers a number of crisis drill options, including table top exercises, live action drills, and hybrid drills that allow some departments to participate through table top activities, while others – such as the communications department – conduct real-time news conferences.
Gerard is available to facilitate your crisis communications drill, as well as to provide role-players to simulate media and other key stakeholders.
Each drill takes about 40 hours of planning and is executed usually in a single day, which also includes a “hot wash” drill evaluation. Base pricing is available by contacting Gerard, plus travel.
Learn more about Gerard Braud at www.braudcommunications.com or learn about Gerard’s book, Don’t Talk to the Media Until… 29 Secrets You Need to Know Before You Open Your Mouth to a Reporter.
