Crisis Communications Plan + Plus

You may already have a document called a crisis communications plan. So how does it stacks up against Gerard Braud’s (Jared Bro’s) Crisis Communications Plan + Plus?

Take this simple test:
• Does it mandate communications in one hour or less?
• Does it have a mechanism for gathering information quickly?
• Does it have the names, numbers and complete contact information for your crisis team?
• Have you identified 50-100 scenarios for which your plan might be used?
• Have you written communications templates for each of those 50-100 scenarios? 
• Are your news releases pre-approval for fast release?
• Does your plan contain clear directives for news conferences?
• Does it contain clear directives for communicating with employees?
• Is your plan written in clear, sequential order?
• Is your plan so simple, yet thorough, that anyone can pick it up and execute it, without formal public relations training?

The Crisis Communications Plan + Plus does all of this and more.

Be wary of plans that simply state standard operating proceedure. They serve no purpose on the day of a crisis.

Be wary is the brevity of your plan.
Is your plan 6-12 pages long? If so, it spells trouble.

Click here and you can download the flawed plan used by Virginia Tech on the day of their April 16, 2007 shooting. For two years prior to the Virginia Tech shooting I gave away copies of university crisis communications plans just like this that I found on-line, warning organizations that such plans were, “a recipe for disaster.” Sadly, I was right. I wish I wans’t.

If your plan has some of the right stuff, but not all of the same components of the Crisis Communications Plan + Plus, what should you do?

The answer is simple – sign up for one of Gerard’s public workshops or invite him to your company for a custom program. Pricing begins at $5,995 for a public workshop and $7,995, plus travel and expenses, for a custom workshop.

Get all the details by clicking here

Or contact Gerard Braud (Jared Bro) directly via e-mail at gerard@braudcommunications.com or call him at 985-624-9976.

If you are affiliated with a school or university, please visit www.schoolcrisisplan.com